Responsible buyer
Target Buyer ICP: Owner-operated independent horse boarding barns (and boarding+training hybrids), typically 10–80 stalls, 1–3 sites, using BarnManager / StableSecretary / Excel / QuickBooks, with at least one boarder ≥30 days past due and horse still on property. Economic buyer: Barn owner / barn manager who decides when to call equine counsel and when to risk DIY notices. Beachhead: FL, CA, TX, CO, NC, KY, VA, NY — high boarding density and/or clear statutory frameworks (e.g., FL §713.65; CA Civ.
Cost of the gap
The Painful Problem Unpaid board continues barn COGS (hay, labor, stall opportunity cost) while the deadbeat horse blocks a paying boarder. Managers face an awkward social relationship, incomplete add-on charge documentation (farrier, vet holds, supplements), and state statutes that punish incomplete notices. DIY Word templates and generic legal-form downloads miss itemization and backup rules.
Outcome
The Outcome We Sell Outcome sold: A specialist-released, attorney-ready Agister Lien Completeness Pack for one horse-account: itemized per-horse ledger with backup pointers; horse identity sheet; contract lien-clause extract; state statute checklist (lienable costs, notice channel, wait period, publication, self-help vs judicial); draft demand / notice-of-lien field packet; certified-mail & publication task list; possession-risk flags; counsel handoff memo. Not sold: Legal advice; guaranteed recovery; court representation; FDCPA third-party collection calls; horse sale brokerage; animal welfare decisions.
Decision rule
Proceed only when the source record, service boundary, responsible reviewer, and release criteria can be named before work begins.