Responsible buyer
Target buyer ICP: 5–60 location US employers with $800–$12k/month aggregate first-aid/safety restock spend on Cintas FA&S, Zee/Xpect legacy routes, or regionals; no dedicated first-aid program analyst. Economic buyer: VP Ops / Controller / Facilities Director / Franchise multi-unit owner. Champion: Safety manager or AP lead who suspects “bandage invoices” are absurd but lacks time to prove it.