Responsible buyer
Target buyer Primary ICP: Owner-operator or regional manager of an independent or small-regional vape/smoke shop chain with 3-25 locations, operating in or expanding into at least one of the 14+ states with an active PMTA product registry, carrying a rotating catalog of 150-600+ ENDS/vape SKUs across multiple brands, and lacking any dedicated regulatory-compliance staff.
Cost of the gap
Painful problem Only about 34-41 e-cigarette products (roughly 13.7% of measured retail e-cigarette sales) have ever received FDA marketing authorization, yet the category is dominated by disposable flavored products that were never submitted, were denied, or remain in unresolved PMTA review — meaning the great majority of what is actually on vape-shop shelves nationally is, by FDA's own framework, unauthorized.
Outcome
The outcome we sell A done-for-you, dated, evidence-backed Authorization Pack delivered every cycle (monthly, plus on-demand before any new-SKU or new-state decision): a per-location Authorized-to-Sell list, a Remove-Now exception list citing the specific federal marketing order or state registry entry (or absence of one), a supplier-certification request pack the retailer can forward to distributors/manufacturers, and — only when needed — a Corrective-Action / CMP Response Pack with a referral to independent tobacco-regulatory counsel for any hearing.
Decision rule
Proceed only when the source record, service boundary, responsible reviewer, and release criteria can be named before work begins.