For independent & family funeral homes · 1–5 locations

Be ready for the secret shop before it happens — not after the warning letter.

Send us your current General Price List, casket and outer-burial-container lists, Statement of Funeral Goods and Services Selected, and who answers your phones. You get back a corrected, gap-scored Funeral Rule Completeness Pack — plus a written phone-disclosure policy, staff attestations, and (on Full) two mystery calls that prove it. You adopt the prices and stay the duty holder; we do the completeness work.

Documentation completeness and training support — not legal advice, and not a substitute for licensed counsel or the NFDA Funeral Rule Offenders Program.
39funeral homes sent warning letters after the FTC's first undercover phone sweep (FTC, Jan 2024)
$53,088maximum civil penalty per Funeral Rule violation, 2026 inflation-adjusted (FTC)
15,401US funeral homes; an estimated 75–90% independent or family owned (NFDA)
16 CFR
Part 453
the Funeral Rule your GPL, phone answers, and Statement are measured against

Where homes actually fail

Most Funeral Rule failures aren't dishonest. They're operational.

The FTC's first undercover sweep put callers on the phone, not auditors in the lobby — and the phone is where staff stumble. Then a cremation-menu edit quietly breaks the list structure, and a package sheet goes out where an itemized GPL should. Each is a separate violation exposure at up to $53,088 apiece.

The phone question. A caller asks "how much for a direct cremation?" Staff ask for a name first, or refuse to quote, or read a package price. The Rule requires giving price information over the phone — no name required.
Packages-only. A beautiful package brochure is handed out in place of a true itemized GPL. Packages are allowed; packages instead of the required itemized pathway are not.
Missing disclosures. One of the six required GPL disclosures gets edited out during a price update — the alternative-container line, the basic-services-fee language, the effective date.
Version drift. You update prices at one location and the second home's list — and its phone script — silently fall out of step.

The usual first-offender path, the NFDA-administered FROP program, costs roughly 0.8% of average annual gross sales to the Treasury, plus association fees and three years of monitoring. On $500,000 in sales that's a $4,000 payment — and it only starts after the FTC has already found you.

What lands in your pack

A single, keepable file your director can adopt.

Everything below arrives as one released pack, in the same order every time, with a release memo naming the specialist, the score, and the date.

Gap Scorecard

Your current lists scored against the required 16 CFR Part 453 itemized categories and the six GPL disclosures — before, in plain sight.

Corrected draft lists

Redlined GPL, Casket Price List, Outer Burial Container Price List, and Statement of Funeral Goods and Services Selected — populated with your prices. We never invent or change a dollar amount.

Telephone-disclosure policy

A plain-language phone-answer script and staff policy built from your confirmed prices, so a caller gets the right answer without giving a name.

Staff attestation kit

One attestation per phone-handling role, so adoption is documented — not assumed.

Mystery-call scorecard Full pack

Two independent mystery calls within 10 business days of adoption, scored on a fixed rubric, with a 14-day remediation loop if a call fails.

Release memo

The completeness record: specialist, checklist score, date, and an explicit scope-and-boundary statement. Yours to keep and hand over.

The lifecycle

Intake → Score → Draft → Release → Mystery Call → Adopt.

Draft pack in 7 business days from complete intake on Full; your free Gap Scorecard in 1 business day.

Send your documents

Upload your GPL, casket and outer-burial-container lists, a blank Statement, your package sheets, and your phone-staff roster to a secure per-location folder.

We extract and score

Our engine reconstructs your lists and checks every required category and disclosure. A deterministic rule set fails closed on anything missing — a machine can't wave it through.

We draft the pack

Corrected lists (your prices only) and a phone policy that matches them.

A specialist releases it

No pack ships below a 95% required-element score. For our first 50 packs, the person who releases is never the person who drafted.

You confirm prices & adopt

You review every price in a diff view and sign adoption. You remain the duty holder — the pack makes that clean, it doesn't take it from you.

We mystery-call and monitor

Two independent calls prove the phone process holds. On Monitor, we re-score after price changes and re-shop each quarter.

Priced as prevention — never by the hour

Per location. A fraction of the program you'd rather avoid.

Start free. Move to a pack when the Gap Scorecard shows you where you stand.

Free
$0
GPL Gap Scan · per location
  • Upload your current GPL
  • One-page Gap Scorecard, top 5 gaps
  • Returned in 1 business day
  • No name or personal details required
Standard
$899
Completeness Pack · per location
  • GPL corrected to draft
  • Telephone-disclosure policy
  • Staff attestation kit
  • Release memo
Full · most chosen
$1,499
Completeness Pack · per location
  • GPL + CPL + OBCPL + Statement
  • Phone policy + attestations
  • Two mystery calls
  • 14-day remediation on a fail
Ongoing
$249–$399
Monitor Desk · per month (1 loc / 2–5 loc)
  • Ingest price changes
  • Quarterly re-mystery
  • Annual full re-score
  • Cancel anytime

Guarantee & out-clause

Completeness guarantee: if a released pack scores below 95% on required Rule elements, we rework it free until it passes — before you adopt it. Mystery-call remediation: on Full, a failed post-adoption call gets a 14-day fix-and-re-call at no charge. Monitor is month-to-month. What we don't do: we improve completeness and readiness — we do not and cannot guarantee how the FTC would rule. Not legal advice.

Add-ons: counsel-ready packet prep $350–$600; multi-location clone $499 per additional location. Anchor points: a document-only NFDA member review runs about $250; the FROP path runs to thousands plus three years of monitoring.

Proof, when it's real

We publish results after they exist — not before.

GPLClear is newly launched. These slots fill with real evidence as the first packs ship. We will never invent a testimonial, a client name, or a pass rate.

Pilot pack resultsMedian required-element score, before vs. after, will appear here once the first pilot packs are released.
Mystery-call pass rateOur north-star metric — first-call and second-call pass rates — posts here after the first cohort of mystery calls is scored.
Director testimonialA named funeral director's words go here only after their pack ships and their staff pass a mystery call.

Straight answers

The questions directors actually ask.

Is this legal advice?

No. GPLClear provides documentation completeness and training support. We are not a law firm, we don't give legal opinions, and we don't represent anyone before the FTC. If you need legal reliance, we prep a counsel-ready packet and route it to a licensed attorney (yours or an affiliate). You adopt the prices and remain the duty holder.

Will you change my prices?

Never without your written confirmation. Our engine copies your prices verbatim and is blocked from altering a dollar amount. You review every price in a diff view and sign adoption before anything is final.

How is this different from the NFDA document review?

The NFDA member review (about $250) reads your lists once. It doesn't write your telephone-disclosure policy, doesn't produce staff attestations, and doesn't run mystery calls — which is exactly where the FTC's sweep found failures. We do the phone and ops layer, with a released SLA and ongoing monitoring, and we're glad to hand legal-reliance work to counsel.

What are the mystery calls, and is recording legal?

Two independent callers phone your staff within 10 business days of adoption and score the answers on a fixed rubric. We only run calls with your written permission to evaluate your own staff, and we record only where and how applicable state consent law allows.

We're a two-location home. Does that help or hurt?

It's exactly the case this is built for. We clone a released Full pack to your second location for $499, so both homes — and both phone scripts — stay in step when prices change.

Do I have to publish prices online?

Not for this. The Rule has been under FTC review since November 2022 and online price disclosure remains unresolved. We structure your pack so web publishing is a later add-on module if it's ever required — not something you scramble for now.

Start free

Request your GPL Gap Scan.

Tell us where to send the upload link and one fact about your home. We return a one-page Gap Scorecard in 1 business day. After you submit, we email a secure link to upload your current GPL — no personal details required to receive pricing information, and none required here beyond a way to reach you.

The funeral director or office manager we'll send the scorecard to.
Where the secure upload link and your Gap Scorecard will go.
The one qualifying fact we need — nothing else at this stage.

By requesting a scan you agree the scorecard reports the presence of required Rule elements on the document you provide — it is not a legal opinion or a penalty prediction.

The boundary, stated plainly

What GPLClear is — and isn't.

GPLClear extracts, scores, drafts, and assembles an audit-ready completeness file, and runs mystery calls with your permission. GPLClear does not give legal opinions, does not claim any document is "FTC-approved," and does not represent you before the FTC. A compliance specialist releases each pack against an internal Rule checklist; a licensed attorney handles any legal-reliance sign-off. State funeral-board licensing and preneed-trust rules are separate and are not replaced by anything here. The funeral director adopts prices, trains staff, distributes the GPL, and remains the duty holder. This page is information, not legal advice.